Watch how we took one account from stalling to its best month ever.
Why standard ads agencies consistently fail
Stop paying for empty leads.
Start earning qualified customers.
The wasted spend comes out, the budget goes to real buyers, and your cost per customer drops. No budget increase required.
We train Google on your closed deals and first payments, not form-fills. So the leads coming in look like the customers you already have.
The quarterly re-audit catches what's slipping before it costs you a quarter. The gains from your first 90 days are still there a year later.
When your keywords, ads and landing pages agree with each other, Google raises your quality score. Same bid, same position, lower price per click.
The bi-weekly roadmap arrives whether you ask for it or not. You stay in the loop and out of the weeds.
What we did, what we found, what's next. When leadership asks what's happening with paid, you have the answer in writing.
The person who audits your account is the person managing it. No juniors, no handoffs, no re-explaining your business during kickoff.
3 months to prove it. Month-to-month after that. And everything we build lives in your accounts, so it all stays with you either way.
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We work with companies spending $25,000+/month on Google Ads.
B2B SaaS, FinTech and InsureTech. Over 7 years and $50M+ of our managed spend sits in these 3 industries, so we already know your buyer, your sales cycle and your compliance constraints.
Sales-led and demo-driven.
In longer, multi-touch cycles, a demo request is step one, not the win. We feed your sales data back into the platform, SQLs, closed-won, revenue, and optimize the account around what actually closes.
Product-led and self-serve.
Free trials and signups are easy to generate and easy to waste. We train Google on the ones that convert to paid and stick, so your CAC reflects retained revenue instead of churn.
What the first 3 months look like
We start with a 3-month commitment. That's how long it takes to rebuild your account, retrain it, and increase your ROAS. After that, everything moves to month-to-month.
Infrastructure & copy.
Setting up campaigns, crafting messaging, launch initial landing pages.
Calibration.
Narrowing in on the top keywords, copy & messaging angles.
Testing & optimization.
Campaigns out of learning phase and generating ROI. Begin rolling in A/B testing to further optimize.
Stable, predictable channel.
System dialed-in, scaling into new verticals & testing new offers.
Dashboards, tracking, campaign structure, all of it lives in your accounts, not ours. If you ever leave, it all stays with you. There's absolutely zero risk involved.
More customers, more pipeline, better ROAS.
No budget increase required.
Meet the founder.
I'm Brydon McMillen. I earned a degree in chemical engineering, then got into paid ads at 20 when I launched my first venture — a Shopify store selling camping supplies. Over the 8 years since, I've run ads for companies like Cirque du Soleil, Hitachi, Alpine Credits, Tractian and PolicyMe.
My engineering background gives me a rigorous, data-driven approach to problem solving that most marketers don't have. Always analyzing, testing, and making decisions that are backed by data.
After nearly a decade of sharpening my skillset as a Director of SEM at different Google Ads agencies, I launched Plateau PPC, built specifically for B2B SaaS and FinTech companies looking to scale fast.
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Results they didn't expect to see this fast.
FAQ
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{{ f.sym }}How much are you overspending
on your Google Ads?
Rising CPCs aren't going away. But your CAC doesn't have to rise with them. If you're spending $25,000+/month on Google Ads, 45 minutes shows you exactly where the recoverable spend is sitting, and what it's worth.
Learn About Our Audit →Turn Google Ads into your highest-performing channel. Senior Google Ads management for B2B SaaS, FinTech and InsureTech spending $25K+/month.